The Burden of Cheap Translations

In today’s global market, business and individuals need translations and language services more than ever for a variety of reasons, such as to increase their market share globally and boost sales, to push up their website traffic and, to offer their products and services abroad, to communicate with their customers and partners, to localize their…

Jack of all Trades (Master of None)

“Jack-of-all-trades” is a phrase that indicates someone who can do many kinds of jobs – you could say they’re multi-skilled, or rather an all-rounder. A jack-of-all-trades can do many different jobs, all with a  good standard. In other words, a quite versatile person. Of course, here “Jack” does not identify a living and breathing individual…

Welcome To Our New Website!

A WHILE BACK we took the opportunity to freshen up and redesign our website giving it a clean, modern look so as to provide a more interactive and responsive browsing experience and to allow our partners and customers to get in touch with us in ways we could never do before. Today, we are proud to…

Translation & Localization

International advertising is a very complex and risky issue because of possible language and cultural misunderstanding. Knowledge of cultural diversity of the target country must always encompass the total advertising project. For instance, when Procter & Gamble launched Pampers diapers in Japan, their original commercial, dubbed into Japanese, showed an animated stork delivering Pampers diapers…

The Risks of Poor Translations

Poor translations may have a major impact on more than just your company’s budget. Badly translated instructions in a machine manual could cause serious injury or death. One badly translated sentence in a key document can harm the financial and professional image of a company and the legal and financial penalties can be devastating to…